The Hasbro Showroom Tour at New York Toy Fair showcased Transformers animatronic figures

In the Hasbro Showroom Tour at New York Toy Fair 2023, which took place offsite this year, you were able to see a small selection of Hasbro’s different brands. Although there were no new products featured, as they were recently revealed in pulseon, the tour showcased some exciting Transformers animatronic figures such as Optimus Primal and Bumblebee. Alongside the Transformers figures, Hasbro also highlighted two-in-one masks that convert into Autobots for roleplay and action play. Additionally, the tour included displays of Star Wars products, Marvel Avengers figures, Nerf blasters, My Little Pony playsets, and a new Furby toy with interactive features. You definitely didn’t want to miss this captivating showcase of beloved toys and characters at the Hasbro Showroom Tour!

In a video by Pixel Dan, you were taken on a virtual tour of the Hasbro Showroom at New York Toy Fair 2023. Pixel Dan, your friendly guide, informed you that although there were no new products at the showroom tour, he wanted to capture the actual experience and share it with you. From Transformers animatronic figures to Marvel Avengers and Star Wars products, as well as Nerf blasters, My Little Pony playsets, and the new interactive Furby, there was something for every toy enthusiast to enjoy. So sit back, relax, and get ready to immerse yourself in the wonderful world of Hasbro toys!

Hasbro Showroom Tour at New York Toy Fair 2023

Welcome to the Hasbro Showroom Tour at New York Toy Fair 2023! This year, the showroom is located offsite and offers a small selection of Hasbro’s different brands. Although there are no new products featured in this tour, as they were recently revealed in pulseon, we are excited to showcase some of the amazing toys and figures that Hasbro has to offer. So let’s dive in and explore the world of Hasbro!

Transformers Animatronic Figures

One of the highlights of the showroom tour is the Transformers Animatronic Figures. These figures bring iconic Transformers characters to life with their intricate designs and animatronic features. Let’s start with Optimus Primal, who is in his beast mode from the Rise of the Beast movie. Optimus Primal is an impressive animatronic figure that can change sizes and has over 100 different combinations of phrases from the movie. He even has sound recognition capabilities for interactive play. And don’t worry, he can transform back into his beast mode for those classic Transformers communications.

Another fan-favorite is Bumblebee, who comes in a three-in-one figure with vehicle, robot, and beast modes. The figure features a huge sword and wings that come out in beast mode, just like in the movie. These detailed and interactive figures are perfect for Transformers enthusiasts and collectors.

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Two-in-One Autobot Masks

Next up, we have the Two-in-One Autobot Masks, which are perfect for roleplay and action play. These masks not only look fantastic but also have the ability to convert into Autobots. The attention to detail on these masks is impressive, and the conversion feature adds an extra level of excitement to playtime. Whether you want to imagine yourself as a heroic Autobot or engage in thrilling battles, these masks are sure to bring your Transformers adventures to life.

Transformers Earth Spark Figures

For fans of the Transformers animated series, the Transformers Earth Spark Figures are a must-see. These figures connect directly to the animated series on Paramount Nickelodeon, allowing kids to interact with their favorite characters in a whole new way. The figures feature color-changing and blade-action features, adding an extra level of excitement to playtime. Additionally, there are also Nerf darts that can be shot from the figures, providing even more fun and action-packed play opportunities.

The Hasbro Showroom Tour at New York Toy Fair showcased Transformers animatronic figures

Star Wars Products

No Hasbro showcase would be complete without Star Wars products, and the showroom tour does not disappoint. One of the highlights is the Ahsoka Figures, which feature phrases from the Star Wars entertainment and come with sound effects and lights. These figures are perfect for Star Wars fans of all ages.

Another standout product is the Animatronic Chopper, which is a fan-favorite droid from the Star Wars Rebels series. With its interactive features and charming personality, the Animatronic Chopper is sure to be a hit among Star Wars collectors and enthusiasts.

In addition to the Ahsoka Figures and Animatronic Chopper, the tour also features a variety of droid figures, showcasing the diverse and colorful world of Star Wars. And to celebrate the 40th anniversary of Return of the Jedi, Hasbro has unveiled special edition products like the Scout Trooper helmet and Luke’s lightsaber from the movie. These commemorative items are perfect for Star Wars fans looking to add something special to their collections.

Marvel Avengers Figures

The Marvel Avengers figures on display at the showroom tour feature classic character designs that are instantly recognizable. Hasbro’s Evergreen line captures the essence of these beloved characters, ensuring that they stay true to their iconic looks. Whether you’re a fan of the Hulk, Captain America, or Thor, these figures are a must-have for any Marvel enthusiast.

The figures in the Evergreen line come in different sizes and price ranges, making them accessible to collectors and kids alike. From the smaller figures starting at $9.99 to the larger ones priced at $14.99, there’s something for everyone. There are even extra armor sets and vehicles available for those wanting to expand their collection. The Evergreen line is a perfect way to bring the Avengers into your home and recreate epic superhero battles.

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Marvel Legends Figures

Marvel Legends is a popular line of collectible figures, and the showroom tour showcases multiple versions of Spider-Man, including the friendly neighborhood Spider-Man, the amazing Spider-Man, and Spider-Man from the recent movies. These figures capture the essence of each version of Spider-Man, and the attention to detail is incredible. Plus, they come with interchangeable masked and unmasked heads, allowing collectors to display their favorite Spidey look.

In addition to Spider-Man, the Marvel Legends line also includes fan-favorite villains like Green Goblin and Doc Ock. These figures are a perfect addition to any Marvel collection and provide endless opportunities for imaginative play and display.

Spider-Man Interactive Toys

Spider-Man fans are in for a treat with the Spider-Man interactive toys on display at the showroom tour. One exciting offering is the Spider-Man Web Splashers, which combine action figures with water play. These figures come with a water pack on their back, allowing kids to engage in splash-filled adventures. The figures are also compatible with other 4-inch figures in the line, making it easy to create epic battles and scenarios.

Another interactive toy that caught our attention is the Crawl and Blast Spider-Man figure. This 4-inch figure has impressive leg movement and can crawl across surfaces. It also features a water blaster and projectile launcher, adding an extra element of fun to playtime. These interactive toys are perfect for Spider-Man fans who want to engage in action-packed adventures with their favorite hero.

Nerf Blasters

Nerf blasters are always a hit, and the showroom tour features a new type of blaster for Nerf ball sport. This blaster is specifically designed for the sport of Nerf ball, which has been around for nearly 55 years. The blaster offers a unique gameplay experience and will be accompanied by a Nerf action experience center opening in New Jersey in 2024. This center will allow fans to try out the gameplay experience firsthand and provide equipment for them to use. The new blaster and upcoming experience center are a testament to Hasbro’s commitment to providing innovative and fun play experiences for kids and adults alike.


The Hasbro Showroom Tour at New York Toy Fair 2023 offers a glimpse into the world of Hasbro’s diverse and exciting toy offerings. From the Transformers animatronic figures to the Star Wars products and Marvel Avengers figures, Hasbro continues to bring beloved characters to life with remarkable attention to detail.

Whether you’re a fan of Transformers, Star Wars, or Marvel, Hasbro has something for everyone. The showroom tour showcases a variety of toys and figures that cater to different interests and play styles. From interactive features to classic designs, Hasbro’s toys are sure to provide hours of entertainment and imaginative play.

So if you’re looking to add some excitement to your toy collection or find the perfect gift for a fan of these popular franchises, Hasbro has you covered. With their commitment to quality and innovation, Hasbro continues to be a leader in the toy industry, bringing joy and fun to people of all ages.